A commercial e-commerce arm of a national authority promoting art, heritage and creativity in and around Qatar and a wholly-owned subsidiary, trading primarily in the retail and food & beverage/hospitality sectors.
Since its establishment in 2015, client had created a reputation for quality, exclusivity, authenticity and creativity in everything that it does; the products were sold through museum shops and airport duty free. The goal was to design a Ecommerce website which would enable them to increase the revenue and to share their Eshop products widely
The user stories for the website were generated at the end of a series of workshops, UX sessions and one-on-one interviews. In addition, Wakra Lab. undertook a series of interviews with members of the Store, Marketing, and IT departments to understand their ecommerce needs and dependencies. Based on the stakeholder feedback Wakra Lab. proposed e-commerce Magneto Enterprise solution, with the best ecommerce platforms, solutions, and CMS software, Magneto framework helped client to rapidly innovate and easily integrate with allied services of payment gateway integration and delivery management.